Summer 2027 collection
Dressed for a central Vietnamese noon.
Vietnamese linen, hand-woven Mã Châu cotton, loose cuts for 36°C. Designed and sewn in Da Nang, in small runs of each style.
Studio
We design clothes for the sun, not the runway.
Noon began with a question: what can you wear to walk around Hoi An at noon and still look good? The answer: medium-weight linen, loose cuts, the colours of earth and sand.
Each style is limited to 60 pieces, sewn in our 9-person workshop in Hòa Xuân.
The collection
Summer 2027
Sizes XS–XL. Free size exchange within 7 days.
Materials
From fibre to garment
Vietnamese linen
Woven in Bảo Lộc, enzyme-washed for softness.
Mã Châu cotton
Hand-woven in the Duy Xuyên weaving village, Quảng Nam.
Natural dyes
Indigo, dye yam, tropical almond leaves.
Sewn in Da Nang
A 9-person workshop, paying 40% above minimum wage.
Lookbook
Summer 2027
What guests say
“Bought three pieces on day one in Da Nang, wore nothing else for two weeks.”Claire · Melbourne
FAQ
Good to know before you come
Do you deliver to hotels?
Yes — order before 15:00 for same-day delivery in Da Nang and Hoi An.
Does linen wrinkle?
Yes — that's its nature. Noon linen is pre-washed, so it creases lightly and naturally.
Returns policy?
Free size exchange within 7 days, refunds for faulty items.