Brand guidelines
Muoi & Co. — honest, full of flavour.
“Muối” is salt, the taste of the central Vietnamese sea; “& Co.” is the families of makers who contribute to every gift box. A name international customers can read that keeps its Vietnamese roots. The symbol is a square of salt: waves, a boat and the sun. The system uses flat colour blocks (bento) like the compartments of a gift box. Web style: Module 8 · Mosaic.
Typography
Aa
Bricolage GrotesqueAa
Be Vietnam ProBrick#B5482F
Turmeric#E8B23A
Leaf#3F6B45
Sea#2C5F7C
Salt#F6EFE3
Shrimp pink#F2D6CB
Rong#CFE3D3
Ink#2A2421
Jar label
Tamarind-glazed squid
Made by: Huỳnh Tấn Lực · Thọ Quang
MFD 02/11/2026 · EXP 02/05/2027
MFD 02/11/2026 · EXP 02/05/2027
Gift card