Brand guidelines
RẠNG
“Rạng” is the moment the sky first lightens — when the first roast of the day comes out — and it sounds like “rang”, to roast. The symbol is a sun rising over the horizon, cut by two roast lines. The system uses huge, edge-cropped condensed type, floating caption tags and thick rules with inline photos. Web style: Module 8 · Index.
Colour
Roast paper#F2EEE6
Ink#141414
Pistachio#E4E26F
Type
AA
Archivo Black Condensed (wdth 62–80) — headings, giant type
Aa
JetBrains Mono — labels, tags, specs
Bean bag label
250g
Cầu Đất Honey
HoneyPeach
Roasted 10/11 · Farm-gate price 185k/kg
250g
Khe Sanh Natural
JackfruitCacao
Roasted 10/11 · Farm-gate price 120k/kg
250g
Sơn La Washed
OrangeAlmond
Roasted 03/11 · Farm-gate price 98k/kg