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Brand guidelines
RẠNG

“Rạng” is the moment the sky first lightens — when the first roast of the day comes out — and it sounds like “rang”, to roast. The symbol is a sun rising over the horizon, cut by two roast lines. The system uses huge, edge-cropped condensed type, floating caption tags and thick rules with inline photos. Web style: Module 8 · Index.

Colour

Roast paper#F2EEE6
Ink#141414
Pistachio#E4E26F

Type

AA

Archivo Black Condensed (wdth 62–80) — headings, giant type

Aa

JetBrains Mono — labels, tags, specs

Bean bag label

250g
Cầu Đất Honey
HoneyPeach

Roasted 10/11 · Farm-gate price 185k/kg

250g
Khe Sanh Natural
JackfruitCacao

Roasted 10/11 · Farm-gate price 120k/kg

250g
Sơn La Washed
OrangeAlmond

Roasted 03/11 · Farm-gate price 98k/kg